Al Ries, one of the world's top marketing strategists today, wrote in his best-selling book "Positioning" back in 1981 that the purpose of advertising is to support the position of...
In October 2010 Microsoft released its new generation mobile operating system called Windows Phone. They were just another player in the game after Apple iPhone with iOS and Google...
I knew that the Kirkland Signature brand was being stretched beyond possible but I never really thought how bad it was till recently. I was at a Costco store the other day and I bought...
Earlier this month I wrote an article about how brand mismanagement is killing a very strong smartphone brand - Droid. Stretched among three smartphone makers (Motorola, HTC...
Earlier this year I published an article that talked about how phone manufacturers were losing their brand power by producing too many different phone models. Looks like the situation...
Earlier this year I consulted a large national company. I worked directly with several Vice Presidents. One day I ran into one of the executives in the hallway (let’s call this person Mark) and asked him...
If you look back about a year and a half and watch some of the TV ads that Verizon Wireless has had during this period of time, it’s impossible not to see that their brand has been steadily moving...
What started happening 2-3 years ago in the mobile phone industry absolutely redefined the entire game. iPhone and Android were the ones who changed it. The two questions here are: do...
Microsoft has for a long time now been labeled as a company that lacks innovation for not making many attempts to move into the future, specifically mobile. After being on top of the...
For a very long time blackberry has been a world leader in smart phone sales until iPhone and Android devices dethroned R.I.M. in the last couple of years. You would figure that the...
As a lot of companies today are outsourcing their websites to other organizations around the world, the time has come to rethink the strategy and the plan for the future. The world has never...
Apple has never allowed sex and porn content apps into their AppStore. Many people have criticized them for that but there is a deep strategy logic in the world’s best marketing machine making...
Recently AT&T launched a marketing campaign involving a change of their slogan to "Rethink Possible." The question right there is "How do you expect to connect to your audience with...
