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Growing the Sweet Spot
A Balanced Strategy Produces Top Results

December 2008

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Page 3 of 3
Elements of Great Business Results

  • Development of a comprehensive business plan – Strategies
    1. Macro-economic view
    2. Growth, innovation, category, product, assortment, sales and margin, marketing, multi-channel, inventory management, supply chain, vendors, services, merchandising and signage, operations, real estate, store design, organization structure, people, legal, financial, costs, ROI, IRR, EVA
    3. Competition and differentiation
    4. Update, build out, and support your value propositions

  • Fix foundational issues first

  • Limit new initiatives to 3-4 based your capacity to afford, the capacity of your people to succeed

  • Link with customer strategies
    1. Customer experience, loyalty programs, loyalty growth, multi-channel touch points, after sale services, mutli-media touch points
    2. Employee training and development is critical to business plan success and assuring a great customer experience

  • Measure performance and forecast trends from actual business results
Leadership development is critical to sustained performance. Change management starts with leaders at all levels.


The Bottom Line – Grow the Sweet Spot

Consistent, year over year, improvement of shareholder value is only possible if the customer experience, the employee experience and your business strategies and results are totally linked together. All elements working in harmony not in conflict / in balance not out of balance.


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Eames Management Group

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