A 35 year retail veteran with both field and corporate experience, Mike has lead teams that developed strategies which consistently achieved market share growth, gained competitive advantages and produced outstanding financial success. He believes that outcomes are maximized when a culture is built around teaching, learning and enabling.

As Executive Vice President/General Merchandise Manager for Best Buy, Mike was responsible for development and implementation of comprehensive growth strategies, category management, merchandise procurement, competitive positioning, and optimization of vendor relations.

As Executive Vice President of Global Sourcing, he led the development and roll-out of Best Buy’s private label programs. These programs helped improve the company’s position in good-better-best merchandise assortments which broadened customer choices and enhanced profitability.

Also, as a leader in Best Buy’s Customer Centricity initiatives, he played a critical role in transforming the company from a product centric to customer centric focus. By listening to customers, his team developed unique value propositions that put the customer in the center of every strategy. The overall customer experience was significantly improved, providing Best Buy with a differentiated competitive advantage. He also was responsible for the development of multiple new store formats which better served targeted customers and markets.


Watch Mike London speak at an annual Retail Vision conference in Florida last April.

Michael London on Change (Best Buy, Circuit City) at Retail Vision