Vitaly Demin joined EMG as a Project Manager for the company's major business accounts in Europe, Asia and the Middle East in 2006 and eventually became a Managing Partner. Together with the EMG team he worked on the Eldorado Company project in Moscow, Russia which took the annual sales of the retailer from $4bln to $6bln in less than two years. Vitaly participated in various assignments for the company including turnaround projects in Saint-Petersburg and Ukraine.

After the project in Moscow, Vitaly continued his work for EMG in the Middle East, consulting Alghanim Electronics, the largest electronics retailer in the region. The work included projects in operational excellence in Kuwait and United Arab Emirates. Later Vitaly managed a greenfield project in India for the company called Xcite Electronics.

Vitaly also worked on projects for EMG's partner Backstage Holdings in the US, England and the Netherlands focusing on the web strategy and also developing an international expansion plan for the company.

Vitaly manages EMG's global clients while specializing in branding and marketing. He focuses on how overall strategic management of a company affects the brand and eventually the brand equity. Vitaly has an extensive experience in using Web 2.0 technologies as business and marketing tools including social media marketing and customer communication. In 2009, together with Anton Shagaev Vitaly set up a Web Business Systems division of EMG called DATAWRYTE that focuses on web technologies and online strategy consulting.

Vitaly also contributed to the Circuit City Six eBook that was published by the EMG CEO, Don Eames, in August 2009. He provided the analysis of certain managerial decisions made by the retailer's executives that eventually put the company out of business. He also did the design and the marketing of this ebook.

Before EMG, Vitaly worked in Russia for The Boston Consulting Group, Sun Microsystems and several other companies.

Vitaly holds a Master's Degree in Languages and Intercultural Communication from an internationally accredited school in Russia and is currently doing his MBA program in the United States majoring in strategic management, branding and marketing.